Press Room
Media & Brand Usage Guidelines
Official rules for using the logo, wordmark, and brand assets in editorial, press, broadcast, and partner contexts.
For journalists and partners
How to use the identity correctly
The identity is a single approved system: one lockup, one ampersand, and one set of usage rules. These guidelines help journalists, editors, broadcasters, and partners represent the publication accurately and consistently without risking trademark misuse or visual distortion.
All files on this page are provided for press and editorial use. Separate licensing terms apply to commercial, merchandise, and co-branding use.
The official lockup
FILM and STAGE always capitalised. The red ampersand is always protected.
Logo usage
Do this, not that
Clear space
Maintain clear space around the logo equal to at least the height of the ampersand.
Crowd the logo with other typography, imagery, UI elements or borders.
Proportions
Use the logo only at the original width-to-height ratio. Scale uniformly.
Stretch, compress, rotate, skew, warp or crop the logo.
Colour
Use the full-colour version on light backgrounds; white or dark variants where contrast requires.
Recolour the logo, change the ampersand to a different hue, or apply effects.
Typography
Use the supplied artwork. The wordmark is Film & Stage, fully capitalised.
Reset the wordmark in another font, lowercase it, or spell it ‘Film and Stage’.
Backgrounds
Place the logo on a plain, contrasting background that preserves legibility.
Place the logo over busy photography, patterns, or gradients.
The ampersand
Preserve the red, custom ampersand exactly as it appears in the approved files.
Substitute it with a typed ampersand, a different symbol, or redraw it.
Downloads
Approved logo files
Download the official SVG files. Each file is optimised for a specific use case. Use the right variant for the background and reproduction method.
Horizontal Lockup
SVG · master lockup
Preferred for narrow layouts, headers, sponsor strips and social banners.
SVG
White Logo
SVG · for dark backgrounds
Use on dark, black, or photographic backgrounds where contrast is required.
SVG
Dark Logo
SVG · for light backgrounds
Use when the full-colour red ampersand is not technically supported.
SVG
Monochrome Logo
SVG · single colour
Use for single-colour printing, engraving, or where colour reproduction is unavailable.
SVG
Attribution
How to credit
First reference in copy
Use 'Film & Stage Magazine' first, then 'Film & Stage' in subsequent references.
Image and logo credits
Courtesy of Film & Stage Magazine, or 'Logo © Film & Stage Magazine. Used with permission.'
Social media and syndication
Tag or credit @FilmAndStageMagazine and link to FilmAndStageMagazine.com.
Press and broadcast
On-screen or chyron: 'Film & Stage Magazine'; spoken: 'Film and Stage Magazine'.
Licensing terms
Download and use terms
By downloading any logo file from this page, you agree to the following terms. These terms apply to journalists, media organisations, and partners using the assets for editorial or reference purposes.
Permitted use
Journalists, editors, broadcasters, festival partners, and educators may download and use the supplied logo files for editorial, informational, and non-commercial reference purposes directly related to Film & Stage Magazine.
No modification
Files may not be altered, recoloured, cropped, retypeset, or used to create derivative marks. The protected ampersand and wordmark must remain unchanged.
No endorsement implication
Use of the logo must not imply partnership, sponsorship, or endorsement by Film & Stage Magazine unless a written agreement exists.
No merchandising or resale
Logo files may not be used on merchandise, promotional products, or resold as assets. Commercial licensing requires a separate written agreement.
No transfer
Downloaded files are for the requesting organisation's own use. They may not be redistributed, mirrored, or hosted on third-party asset libraries without permission.
Attribution
Where practicable, identify the logo source as Film & Stage Magazine and link to FilmAndStageMagazine.com. The Press Office can supply approved copy.
Prohibited uses
What you must not do
Removing, changing, or replacing the red ampersand.
Changing the colour, gradient, or adding shadows, outlines, or effects.
Placing the logo inside another shape, badge, or lockup without approval.
Using the logo as part of a political, defamatory, or adult-content context.
Using the logo in a way that could confuse readers about the source of content.
Creating parody, satirical, or lookalike versions that dilute the mark.
Protected ampersand
The red ampersand is a protected brand element. It may never be redrawn, substituted with a typed glyph, recoloured, or separated from the approved lockup. The full brand standards are also documented in the Brand & Press Kit.
Questions
Who to contact
Press Office
Logo permissions, accreditation, and brand-use questions from journalists.
Press@FilmAndStageMagazine.comAdvertising & Partnerships
Commercial licensing, co-branding, sponsorship, and merchandise use.
Advertising@FilmAndStageMagazine.com