FILM & STAGE — BRAND USAGE GUIDELINES
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FilmAndStageMagazine.com

1. THE MASTHEAD
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The Film & Stage logo functions as the masthead of a world-class
publication. It must always read: FILM [red ampersand] STAGE — with
FILM and STAGE fully capitalised and the custom red ampersand preserved.

Approved usage only:
  FILM & STAGE   (official lockup, red ampersand)

Never use:
  Film & Stage / Film and Stage / FILM AND STAGE / film & stage /
  Film & stage / any lowercase, sentence-case, or "and" variant.


2. LOGO VARIANTS
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  - Primary logo .......... film-and-stage-logo-primary.svg
  - SVG master logo ....... film-and-stage-logo-master.svg
  - Horizontal logo ....... film-and-stage-logo-primary.svg (horizontal lockup)
  - White logo ............ film-and-stage-logo-white.svg / .png
  - Dark logo ............. film-and-stage-logo-dark.svg / .png
  - Monochrome (black) .... film-and-stage-logo-mono-black.svg / .png
  - Monochrome (white) .... film-and-stage-logo-mono-white.png
  - Emblem ................ film-and-stage-emblem-white.png
  - App icon .............. film-and-stage-icon-512.png

Always prefer the SVG master for any scalable application.


3. PROTECTED AMPERSAND USAGE
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The red, capital-E-style ampersand (#cc0000) is a FIXED VISUAL BRAND
ASSET and a permanent, protected element of the Film & Stage identity —
as recognisable as the Vogue masthead or the National Geographic frame.

The ampersand:
  - Is rendered exclusively from the official SVG logo artwork.
  - Is NOT a font glyph and must NEVER be generated from typography.
  - Must NOT be substituted, recreated, redrawn, replaced, restyled,
    or approximated by any font, browser, operating system, font
    fallback, CMS content, or styling rule.
  - Retains identical shape, proportions, and geometry at every size.
  - Must be inherited — unchanged — by all future logo variants.

In running typographic text where the logo file is not used, the brand
name is set with the ampersand locked to brand red (#cc0000) so its
appearance stays consistent with the official identity.


4. COLOUR
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  Brand Red (ampersand) ... #cc0000
  Ink / Dark .............. #141210
  Ivory ................... use on dark backgrounds for the wordmark


5. CLEAR SPACE & SIZING
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Maintain generous clear space around the logo equal to at least the
height of the ampersand. Never crowd, rotate, skew, recolour the
lettering arbitrarily, or place the logo on low-contrast backgrounds.


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