Brand & Press Kit
A masthead built to be recognised the world over
Official logos, usage guidelines and the protected ampersand standards — everything required to present the identity with the confidence of a world-class publication.
The Official Lockup
Protected Ampersand Usage
The red, capital-E-style ampersand is a fixed visual brand asset and a permanent, protected element of the identity. It may never be recreated, substituted, redrawn, restyled or replaced.
- Rendered exclusively from the four approved official logo files.
- Never generated from a font glyph or substituted by typography.
- Identical shape, proportions and geometry at every size.
- Cannot be replaced by any browser, OS, font fallback, CMS or styling rule.
- Locked to brand red (#cc0000) in every approved application.
- Inherited unchanged by all future logo variants.
Brand Standards
WordmarkAlways — fully capitalised. Never lowercase, sentence-case, or spelled “and”.
ColourBrand red #cc0000 is reserved for the ampersand. Ink #141210 and ivory for lettering.
Clear SpaceMaintain clear space around the logo equal to at least the height of the ampersand.
Complete Reference
Download the full brand usage guidelines, including the Protected Ampersand Usage section, for media, partners and publishers.
Brand Guidelines